De Aandeel houder offers investors access to financial news, analyses, stock prices and advice based on actualities. De Aandeelhouder is one of the strongest growing media companies in the investment sector with a focus on transparency and quality.

In addition to the latest news in word and numbers DeAandeelHouder publishes a lot of unique content daily such as columns, videos, podcasts and chat sessions.

Through the high rankings in the search engines many (new) visitors know how to find our investment platform.

Case description

Redesign De Aandeelhouder-brand into a strong brand that can compete with market leaders. The redesign must portray the bold and innovative posture of the organization without losing the credibility as a financial news platform.


Touching an existing brand can cause harm to the familiarity of the brand. The build up recognizability with the followers has the potential of being reset.

In this case the corporate identity had somewhat arisen over the years with the previous owners. The identity lacked a clear distinguishable image and did not suit the upward potential of the brand.

The challenge was to come up with a fresh redesign that incorporates the credibility of the financial sector, the trustworthiness of a news channel and at the same time reflects the boldness and innovative thinking of the organization. This to not only keep and expand the existing demographic but also attract a new and younger audience.

The other difficulty/ opportunity was that through the phased redevelopment of the website, we could implement the new corporate identity step by step.


The brand has developed as a strong identity across platforms.

DeAandeelhouder is now the second largest financial news website in The Netherlands and Belgium and still winning terrain. Currently, there are more than 200,000 unique visitors per month and an average of 750,000 page views.