Probeleggen
ProBeleggen (Professional Investing) supports investors by literally giving them a look into the real portfolios of successful professional investors: real money, realtime data. ProBeleggen offers its members a fair and transparent solution in the form of a subscription. Subscribers have access to professional knowledge without relinquishing control over their own investments. At ProBeleggen you have access to 11 portfolios. You have access to all the information, and use that information for your own investments… or not.
The Pros take you by the hand and are happy to explain how they manage their own portfolio with in depth articles. Members can ask questions to the Pros. In addition to inspiration and investment tips, ProBeleggen stands for education.
Challenge
Design a subscription platform for real time professional investment data, from a to z.
Our clients, themselves longtime professional investors with extensive experience in the banking sector and private investing, had an idea. They had a well thought out concept for how the service should operate, and a preference for certain colors to be used in the branding: orange and dark grey blue.
Solution
We created a brand, ProBeleggen. We used lettering and colors(light orange backgrounds) to give the identity the feeling of a financial newspaper, to emphasize credibility and actuality.
The logo consists of a P and B, that together form an owl, symbol of wisdom. This character is used throughout the website and different outings to illustrate subjects and lighten up otherwise flat information.
This identity was then implemented in business cards, stationary, backdrops and other necessities.
With the branding phase concluded, we developed the website and app. The website consists of a member login that is accessible for a monthly or yearly fee. Here you can follow all Pros and get more than 200 updates annually on investment opportunities.
For the Pros there is an easy to use backend that enables them to easily place in depth articles on decisions to buy or sell.
The backend also houses an advanced member administration that keeps track of fees, discounts, affiliate programs and other member details.
Result
We set up their brand identity and we designed and developed the website and mobile App. Users can subscribe to the website which gives them full access to all the Pros on the platform. We connect to DeGiro to import all financial information from the Pros portfolios to be shared with all registered users. We also added a direct trade button, connected to the Lynx platform. Trade like a Pro thanks to E-heroes!
