Lezen123 - Website
lezen123.nl (part of Icon Eyewear Europe) designs, develops, produces and distributes reading glasses. We supply our glasses to many stores in Europe and this consumer webshop brings our reading glasses to your doorstep.
Since 2010 Lezen123 has been active online with the aim of supplying glasses that are 'in fashion' today and tomorrow, at a competitive price. They continuously screen trends, colors and shapes. From trade fairs in Milan to trend watchers in New York.
Challenge
Lezen123 was an existing webshop when they contacted E-heroes to redevelop the website. The website was in need of serious maintenance and was lacking certain functionalities, which made the handling process labour intensive with much room for errors.
Lezen123 also sells their product range via thirdparty marketplace websites, that use the same handling warehouse but are on a parallel system.
The original development had been intensive. Therefore the redevelopment was on a sharp budget. This required smart thinking and innovative solutions.
Solution
We built the webshop for Lezen123 and automated their complete workflow from sale to shipment.
WooCommerce was the best fit for this, based on budget and possibilities. We integrated Exact Online to make sure we always have up to date stock information but also register any sales from the website into Exact.
Next we integrated PostNL shipment options and then took it one step further by downloading the shipments labels from PostNL and place these onto the WooCommerce packaging slips. These files are automagically printed in their warehouse. This way the order picking can start directly after a sale on the website.
We also connected with Blokker.nl and Bol.com to import all orders from there and of course they are automated the same way.
